Mobilink Heroes Campaign

This was a great challenge! At 5 p.m. I was briefed by my CD to come up with a campaign that would call out to all Pakistanis who have achieved something brilliant in a variety of fields. This campaign had to go into print the next day which meant we needed to have it ready for release within 5 hours. We conceptualized, designed and got it approved (from an office in a different city) well within time and it went onto print.

Mobilink recieved thousands of responses and discovered multiple geniuses, all of whom were awarded.

Oh and we also designed the actual trophy.

Mobilink is Pakistan's leading telecommunications company.