Aman Foundation is a Pakistani organization that is run by patrons and donors and has launched its own hi-tech ambulance service which surpasses all others. This campaign was done by me to break the clutter and to gain the attention of the consumer, especially the Pakistani consumer, who is more apathetic than usual.
1. It is supposed to be "At 01:20 pm Abu had a Heart Attack."
ReplyDelete2. It is supposed to be "At 5:42pm, dada jaan had stroke."
3. It is supposed to be "At 2:42 pm, Ali broke his Leg."
All things are supposed to be in the past, We cannot predict things that are suppose to happen later on!
Kind Regards.
Atif
none the less, the idea is extremely creative and fresh.. God Bless.
ReplyDeleteKind Regards,
Atif
The whole idea behind this concept is to show that a statement like this is wrong, because exactly as you said, no one CAN predict the future. That is the concept.
ReplyDeletehi.. the idea is great, but you could have done better with the copy.. using the bold statement as they are, you could write in small text, "wouldnt it be a big help if we could really predict accidents like these?" "because we can not, there is Aman Ambulance always at your service"..
ReplyDeleteor something like that... would have made a better impact.. just suggesting!