Ariel in Pakistan is keen on creating clutter breaking radio spots. Pakistan has quite a few unique celebrities that the average person recognizes and loves. We used actors with voices similar to them and created these radio spots. They have a humor aspect as well as entertainment quality.
Then there is 'Jiandad', a mockery of Javed Miandad, a cricketer to talks with a lisp (the poor man gets quite a bit of grief about that).
And last 'Multan Rahi', a parody of Sultan Rahi, a well known macho cinema hero.
They are all asked if Ariel can remove stains in cold water. In their unique way, they all appear dubious.
These were thoroughly appreciated by the brand team and consumers.
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